AK INTAKECash-call script PUSHBACK PAY

Inbound cash-call script — win the job before they dial the next company

Answer. Reassure. Close.

They’re stressed and calling 3–5 companies. The first calm, confident answer usually closes. Click a step to light it up — check it off when it’s said.

1 — Answer fastA call to voicemail is a lost job.
2 — Reassure first, price secondCalm the caller before you quote.
3 — Hold at booking, settle on completionSecuring and charging are two different actions.

Holdat booking

Confirms the card is real and funded and reserves the amount. No money moves. This is what secures the job before dispatch.

Settleon completion

The actual charge, pulled against the hold. The driver runs it in the field when the work is done.

Never roll a truck before the hold is placed — on a roadside job it’s the only thing protecting you.

The Call

In order — top to bottom — no skipping
01
Answer with control — first 5 seconds

AK Towing, this is — where are you and what’s going on?

Tone does the selling. Steady and unhurried = trustworthy. Get them talking about the problem, not the price.

02
Reassure before anything else

Okay — I’ve got you. We can get a truck out. Let me grab a few details and get someone moving.

Calm them down before the quote. A reassured caller stops dialing other companies.

03
Details first — before the quote

Capture everything before the price — before they can hang up.

NAME
CALLBACK #
LOCATION
VEHICLE
PROBLEM
DROP-OFF
SAFETY

Get the callback number early — if the call drops, you text and recover the job.

04
Quote — one firm, all-in number

All in, that’s — and I can have a driver to you in about .

No “it depends.” No fumbling. Hesitation sends them to the next number on their list. Quote at the top of the likely range so the hold covers the real cost.

05
Place the hold — then dispatch

Go ahead and read me the card — this just places a hold to lock in the dispatch. Nothing’s charged until the driver finishes the job.

The hold proves a real, funded card and filters flakes before you roll a truck. Place it for the full quoted amount, then dispatch immediately.
A hold is not a license to keep money. No-show → charge only the disclosed trip fee, never the held amount.

06
Confirm + close

Driver’s — he’ll be there in about and text when he’s close. You’re all set.

End warm, end certain. They stop calling other companies the moment they believe you.

07
Settle in the field — on completion

Work confirmed done → driver settles the hold.

At or under the quote → settle the held amount or less.
Ran over (extra mileage, winch-out) → settle the hold in full and run the overage as a separate charge on the truck’s terminal. A capture can’t reliably exceed the hold — and the customer’s standing right there.

Call closed. Truck rolling.

Log it → dispatch it → reset the board.

When they push back

Objections

“Let me call around.”

Fair. Everyone’s calling a few places right now and trucks book up fast — I’ve got one I can lock for you this second and have you moving in [Y] minutes. Want me to grab it?

Urgency through scarcity, not pressure.

“Too expensive / other guy’s cheaper.”

That’s all-in — no surprise add-ons when the driver shows, and we’re [Y] minutes out, not two hours. Want it handled now or keep dialing?

Don’t drop price. Sell speed + no surprises.

“Why do you need my card now?”

It’s just a hold to reserve the truck — nothing’s charged until the work’s done. The driver runs the actual payment on the scene.

True, simple, and it answers the real fear.

“Can you do better on price?”

Can’t move the rate — but I can move fast. Driver’s [Y] minutes out.

Discounting emergencies trains callers and kills margin.

“How do I know you’re legit?”

Driver’s [name], here’s his direct cell, and he’ll text the second he’s close. You’ll see him coming.

Specifics beat promises — a name and a number.

“I need to check with my spouse / insurance.”

No problem — want me to hold the truck a few minutes while you check? Can’t promise it’s free in twenty.

Gentle urgency, not pressure.

Payment by job type

Roadside · Tow · Scheduled

Roadside

At bookingYou key a hold — customer reads the card aloud.
In the fieldDriver settles the hold. Overage = separate charge.

No vehicle to keep once the job’s done — the hold is your only security.

Tow

At bookingYou key a hold.
In the fieldSettle before releasing the vehicle. Overage = separate charge.

The hold secures the dispatch; possession backs you up on scene.

Scheduled

At bookingCredited reservation fee — a real charge, applied to the total, disclosed first. Text-to-pay link works here.
In the fieldBalance on completion.

A hold would expire before a future-dated job.

Pricing language — every call

Never say “non-refundable.”

Say “reservation fee — credited to your total.”

No-show / dry run

Charge only the disclosed trip fee.

Never settle a hold for unperformed work.

That’s a “services not rendered” chargeback you’ll lose. The trip fee covers the real cost of rolling — truck, driver, fuel.

Owner / manager notes

Close rate under ~40%? Check here first

  • Speed to answer — anything to voicemail = lost.
  • Quoting before reassuring.
  • Fumbling or hedging the price.
  • Hanging up without placing the hold.
  • Callback number captured too late to recover dropped calls.

The one configuration decision

  • Field-only collection: max dispatcher throughput, but a roadside customer can drive off unpaid. Only sane if non-pay is rare.
  • Dispatcher-keyed hold at booking (this sheet’s default): closes the leverage gap; costs dispatcher time per call.
  • Customer text-to-pay hold: cleaner record, lower chargeback exposure, but rough on a stressed roadside caller — best for scheduled work.